Lily Chee for Moroccanoil L’Originale Eau de Parfum Campaign, 2025

Lily Chee Shines in Moroccanoil’s L’Originale Eau de Parfum Campaign, 2025

In 2025, rising star Lily Chee takes center stage as the captivating face of Moroccanoil’s groundbreaking fragrance, L’Originale Eau de Parfum. This campaign marks a significant moment for the brand, known globally for its luxurious argan oil-infused beauty products, as it ventures into the world of fine fragrance. With stunning visuals set against dreamy beachscapes, Lily Chee embodies the essence of this Mediterranean-inspired scent, blending elegance, freedom, and modern glamour.

A New Era for Moroccanoil

Moroccanoil, a brand synonymous with its iconic haircare line, has answered the calls of its devoted fans by launching L’Originale Eau de Parfum—its first-ever fine fragrance. This scent captures the warm, exotic, and sensuous spirit of the Mediterranean, featuring a harmonious blend of sweet florals, velvet woods, and spicy amber. The fragrance is designed to transport wearers to a place of serenity and adventure, a theme perfectly reflected in the campaign’s visuals starring Lily Chee.

The campaign, launched in early 2025, builds on Moroccanoil’s legacy while introducing a fresh chapter. Fans of the brand’s signature scent—first made famous by its hair products—can now experience it in a wearable, layerable form, certified as cruelty-free by PETA.

Lily Chee: The Perfect Muse

At just the right moment in her burgeoning career, Lily Chee brings her ethereal beauty and effortless elegance to this campaign. Known for her striking features and growing influence in the fashion world, Chee’s presence elevates the campaign’s narrative of freedom and natural allure. Photographed against breathtaking coastal backdrops, she holds the sleek, amber-hued bottle of L’Originale Eau de Parfum, basking in the glow of golden hour light.

Chee’s involvement isn’t just about aesthetics—it’s a testament to her rising star power. Her ability to embody modern glamour aligns seamlessly with Moroccanoil’s vision, making her an ideal choice to introduce this fragrance to the world. As one source notes, the campaign showcases her as a symbol of the scent’s ability to evoke freedom and serenity, qualities that resonate deeply with today’s audience.

The Fragrance: A Sensory Journey

L’Originale Eau de Parfum is more than just a perfume—it’s an experience. The fragrance opens with soft citrus, sweet violet, and blooming camellia, creating an invigorating first impression. Its heart reveals fresh muguet, velvet woods, and a touch of vanilla, inviting wearers deeper into its story. Finally, the base notes of white sandalwood, ethereal musk, and spicy amber leave a lasting, impactful finish.

Housed in a crystal-clear glass bottle with a signature turquoise cap, the design reflects Moroccanoil’s timeless elegance. Available in three sizes—100ml ($130), 60ml ($98), and a 10ml travel spray ($30)—it caters to a range of preferences, making it accessible yet luxurious. Since its release in February 2025, it’s been praised for its versatility, perfect for both summer days and cozy winter nights.

Campaign Highlights and Availability

The campaign’s visuals, shot in stunning locations, emphasize the fragrance’s transportive quality. Lily Chee’s adventurous spirit shines through as she embodies the hashtag #WhereWillItTakeYou, a call to explore the unknown with every spritz. Launched on the Sephora app on February 18, 2025, and available on Moroccanoil.com and Sephora.com from February 19, the fragrance has quickly gained traction among beauty enthusiasts.

For those eager to see more, additional campaign details can be explored on CelebsKart, where Lily Chee’s role is celebrated in vivid imagery and insight.

Why Lily Chee and Moroccanoil Are a Perfect Match

Lily Chee’s collaboration with Moroccanoil goes beyond a typical endorsement—it’s a fusion of two rising forces. Her natural allure and global appeal mirror the fragrance’s ability to connect with diverse audiences. Meanwhile, Moroccanoil’s commitment to innovation and quality finds a fresh voice in Chee, whose career trajectory parallels the brand’s expansion into new territory.

As the campaign unfolds throughout 2025, it’s clear that this partnership is set to leave a lasting mark. Whether you’re drawn to the scent’s exotic notes or Lily Chee’s captivating presence, L’Originale Eau de Parfum promises to be a staple in the world of luxury fragrance.