Vanessa Hudgens at Expo West, March 2025
Vanessa Hudgens made a striking appearance at Expo West 2025, held on March 6 at the Anaheim Convention Center in California. The beloved actress and entrepreneur captivated attendees as she promoted her innovative beverage brand, Caliwater, showcasing its latest offerings. Known for her vibrant energy and commitment to wellness, Hudgens brought her signature charm to the event, reinforcing her status as a style icon and business-savvy celebrity.
A Star-Powered Presence at Expo West
At Expo West, one of the largest natural products trade shows, Vanessa Hudgens joined forces with her business partner, Oliver Trevena, to unveil Caliwater’s new can design. The duo highlighted the brand’s refreshed look, featuring an eye-catching ombre style across flavors like Peach Mango, Watermelon, Ginger & Lime, Wild Prickly Pear, and Pineapple. This update reflects their mission to blend style with sustainability, appealing to health-conscious consumers. Hudgens, dressed in a chic white crop top and grey skirt, embodied the brand’s beachy, eco-friendly vibe, posing alongside oversized fruit props and vibrant pink cans.
The event wasn’t just about aesthetics—Hudgens emphasized Caliwater’s health benefits, sourced from prickly pear cactus in the Sonoran Desert. Packed with five electrolytes, antioxidants, and essential nutrients, the drink positions itself as a standout in the hydration market. Her passion for the product shone through as she engaged with attendees, offering samples and sharing the story behind this plant-based innovation.
Blending Business and Passion
Hudgens’ involvement with Caliwater goes beyond a celebrity endorsement—she’s a co-founder deeply invested in its success. Since joining the brand in 2021, she’s been a driving force in its growth, from sampling events to charitable initiatives. At Expo West 2025, she and Trevena also showcased Caliwater Kids pouches, a line aimed at younger consumers, further expanding the brand’s reach. This dedication aligns with her eco-conscious values, a trait that resonates with fans and industry peers alike.
The Anaheim Convention Center buzzed with excitement as other celebrities, like Dixie D’Amelio, stopped by the booth. D’Amelio, there to promote her Be Happy Snacks popcorn brand, added to the star-studded atmosphere, making the event a hotspot for innovation and networking. Hudgens’ radiant presence, however, remained a highlight, drawing crowds eager to see her in action.
A Style Icon Shines Bright
True to form, Vanessa Hudgens turned heads with her fashion-forward look. Her flowy outfit perfectly complemented the tropical, laid-back aesthetic of Caliwater, while subtly nodding to her evolution as a new mother and entrepreneur. Having welcomed her first child with husband Cole Tucker in July 2024, Hudgens has embraced a balance of comfort and glamour. This appearance at Expo West marked one of her notable public outings in 2025, following a stunning red carpet moment at the Vanity Fair Oscar Party just days earlier on March 2.
Her ensemble wasn’t just stylish—it was a statement of practicality and grace, reflecting her recent comments about favoring cozy, functional fashion as her life grows busier. Yet, at Expo West, she proved she can still command attention with effortless elegance, merging her personal journey with her professional ambitions.
Caliwater’s Rising Star
Caliwater’s spotlight at Expo West 2025 underscores its growing influence in the beverage industry. Backed by Hudgens’ star power and Trevena’s vision, the brand continues to carve out a niche with its cactus-coconut blend, touted for hydration and wellness benefits. The event also highlighted its partnership with Olive Crest, a nod to its charitable roots, further endearing it to socially conscious consumers.
As Expo West wrapped up its showcase of sustainable brands, Hudgens left an indelible mark. Her blend of charisma, business acumen, and trendsetting style solidified her role not just as an actress, but as a force in the entrepreneurial world. With Caliwater poised for more growth, Vanessa Hudgens’ journey from High School Musical star to wellness advocate continues to inspire, proving she’s as dynamic off-screen as she is on.
